Terms for Google Ads management

1. Who we are

These terms are between you and 24 Frames Media Ltd, registered in England and Wales, company number 17484938, with its registered office at 32 Belvedere, Bath BA1 5HR. You can reach us at howard@24framesmedia.com or on 07932 935703.

2. Who these terms are for

This service is for businesses. By signing up you confirm that you are buying for a business, not as a private individual.

3. What you are buying

Setup, £495, one-off. Covers the first month: an audit and rebuild of your Google Ads account, conversion tracking built and checked, and the campaign build.

Manage, £395 a month. Ongoing management of one Google Ads account, a monthly dashboard and a strategy call every 3 months.

Manage and creative, £695 a month. Everything in Manage, plus a fresh set of advert creative every month made from your own photography.

4. Paying

The setup fee is paid in full when you sign up, before work starts. The monthly fee is taken automatically by card, in advance, each month. The first monthly payment is taken 30 days after you sign up. Payments are processed by Stripe.

Your advertising budget is not part of these fees. It is paid by you directly to Google, from your own card, and never passes through us.

Prices do not include VAT. 24 Frames Media Ltd is not currently registered for VAT, so no VAT is charged. If we register for VAT, we will give you at least 30 days’ notice by email before adding it.

5. How long it runs

The first 3 months from the day you sign up are the initial term: the setup month and the next two monthly payments. After that it continues month to month, and either of us can end it with 30 days’ notice by email.

There is an initial term because a rebuilt account does not show what it can do inside six weeks.

6. Cancelling and refunds

If you cancel before you have given us access to your Google Ads account, we refund the setup fee in full. Once we have access and work has started, the setup fee is not refundable.

Monthly fees already paid are not refunded for part months. If we end the arrangement ourselves for any reason other than your breach of these terms, we refund any monthly fee paid for a month we will not work.

7. Your account stays yours

The Google Ads account is in your business’s name and on your card. We work in it through manager access, which you can remove at any time. Removing our access stops the work but does not on its own end the plan; to end it, give notice by email as set out above.

No change is made to your campaigns, budgets or keywords until you have approved it.

8. What we need from you

Access to your Google Ads account, honest information about your business, and replies to approval requests within a reasonable time. You are responsible for what your business offers and for the accuracy of what you tell us about it. We check advert claims against the UK advertising rules, but whether a claim about your business is true is a matter for you.

9. Results

Google runs the advertising auctions and decides whether adverts are approved and where they appear. We do the work described here with reasonable skill and care, and report honestly on what it produces, but we do not guarantee a particular number of enquiries, customers or sales.

10. Creative and materials

Once paid for, the adverts and creative made for you are yours to use. You confirm that you have the right to any photographs and material you give us, including the consent of anyone who appears in them.

11. Confidentiality and data

We keep your business information and account data confidential and use it only to provide this service. How we handle personal data is set out in our privacy notice.

12. Liability

Our total liability to you under these terms is limited to the fees you paid us in the 3 months before the claim. We are not liable for loss of profit, indirect loss, or advertising spend you or Google decided. Nothing in these terms limits liability that cannot be limited by law.

13. Changes

We give at least 30 days’ notice by email of any change to these terms or to the monthly price. If you do not accept a change, you can end the arrangement before it takes effect, even within the initial term.

14. Law

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction.

15. AdStart Launchpad

The AdStart Launchpad is for businesses not currently advertising on Google. When you sign up, you confirm that your business is not running Google Ads. This section replaces sections 3 to 6 for the AdStart Launchpad; the other sections apply as written.

What you are buying. AdStart Launchpad setup, £295, one-off: a small Google Ads account built in your business’s name, with exact keywords, negative keywords, an AI Max keyword explorer, adverts shown in your area only, and enquiry tracking. AdStart Launchpad, £195 a month for three months: the team runs the test and sends you a short monthly note on what the adverts cost, how many people clicked and how many got in touch.

Paying. The setup fee is paid when you sign up. The first £195 is taken 30 days after you sign up, then monthly. Your advertising budget is separate: you choose it, from £5 a day, and pay Google directly.

How long it runs. The test runs for the setup month and three paid months, and the three monthly payments are the minimum term. It then continues as Manage at £395 a month, with no further setup fee, unless you tell us by email before the fourth monthly payment, 120 days after you sign up. We email you a reminder 14 days before that payment. After that, Manage runs month to month with 30 days’ notice, as in section 5.

Cancelling and refunds. If you cancel before we start building your Google Ads account, we refund the setup fee in full. Once building has started, the setup fee is not refundable. Monthly fees already paid are not refunded for part months.

16. Business-to-Agent Setup

Business-to-Agent Setup is a one-off service. This section replaces sections 3 to 6 for it; the other sections apply as written. Where section 7 speaks of your Google Ads account, for this service it means your Google Business Profile, your website and your booking system, which stay in your name.

What you are buying. Business-to-Agent Setup, £495, one-off: your Google Business Profile completed; a facts page on your website; structured data; an online booking route, with Reserve with Google switched on where your booking system supports it; your robots.txt file and bot protection checked; a check that calls are answered and that the prices given on the phone match the prices you publish; a test of ten customer questions in five AI assistants, before and after; and a one-page record of every change. Not included: a website redesign or pages beyond the facts page, your booking system’s subscription or a move to a different booking system, Google Ads work, review campaigns, and ongoing monthly checks.

Paying. The fee is paid in full when you sign up, before work starts. Payments are processed by Stripe. Section 4 explains VAT.

When it is done. We complete the setup within two weeks of receiving both your payment and the access we need: manager access to your Google Business Profile, access to edit your website or your web designer’s time, and admin access to your booking system if you have one.

Results. We cannot guarantee that any AI assistant will name or recommend your business. Answers vary between assistants and from one day to the next. The test records where you appear before and after.

Cancelling and refunds. If you cancel before we start work, we refund the fee in full. Once work has started, the fee is not refundable.

17. AI Max Setup

AI Max Setup is a one-off service for businesses already running a Google Search campaign. This section replaces sections 3 to 6 for it; the other sections apply as written.

What you are buying. AI Max Setup, £395, one-off, on one existing Google Search campaign: negative keywords, page exclusions, brand settings and an AI Brief (or text guidelines, where Google has not yet switched AI Brief on for your account); AI Max switched on, with text customisation and final URL expansion set on purpose; a one-page record of every setting; and a check two weeks later that adds the negative keywords the first searches call for. Not included: building conversion tracking, new campaigns, keywords or adverts, landing pages, and ongoing management.

Paying. The fee is paid in full when you sign up, before work starts. Payments are processed by Stripe. Section 4 explains VAT.

When it is done. We complete the setup within two weeks of receiving both your payment and manager access to your Google Ads account. The check follows two weeks after AI Max is switched on.

Conversion tracking. We check your conversion tracking on the first day. If it is not counting your bookings or sales correctly, we tell you before anything is switched on, because AI Max learns from what the tracking counts. You can then cancel and we refund the fee in full.

Cancelling and refunds. If you cancel before you have given us access to your Google Ads account, we refund the fee in full. Once we have access and work has started, the fee is not refundable, except as described under conversion tracking above.

18. Local Maps Setup

Local Maps Setup is a one-off service for businesses with premises that customers visit. This section replaces sections 3 to 6 for it; the other sections apply as written. Where section 7 speaks of your Google Ads account, for this service it also means your Google Business Profile, which stays in your name.

What you are buying. Local Maps Setup, £195, one-off: your Google Business Profile checked and corrected with you; the profile linked to a Google Ads account in your business’s name, on your card; location assets switched on; local actions (direction requests, calls and website visits) counted in your account; one Google Search campaign built around your premises, with exact-match keywords, adverts, negative keywords and location targeting; one Google Demand Gen campaign with one ad group set to show in Google Maps only, and one advert built from your logo, photographs you supply and text agreed with you, so your premises can appear as a promoted pin on the map; a one-page record of every setting; and a check two weeks after the campaigns start that adds the negative keywords the first searches call for and reports how often the promoted pin was shown and clicked. Not included: Performance Max campaigns, conversion tracking on your website, landing pages, review campaigns, Business Profile posts, ongoing management, and your advertising budget, which you pay to Google.

Paying. The fee is paid in full when you sign up, before work starts. Payments are processed by Stripe. Section 4 explains VAT.

When it is done. We complete the setup within two weeks of receiving both your payment and manager access to your Google Business Profile and your Google Ads account. If your Business Profile is not yet verified, the two weeks start when Google verifies it. The check follows two weeks after the campaigns start.

Results. Google decides when and where adverts appear, including whether they appear in Google Maps and whether your promoted pin is shown. We cannot guarantee a number of visits, calls or direction requests.

Cancelling and refunds. If you cancel before you have given us access, we refund the fee in full. Once we have access and work has started, the fee is not refundable.

19. Local Services Ads Setup

Local Services Ads Setup is a one-off service for trades and home services. This section replaces sections 3 to 6 for it; the other sections apply as written. Where section 7 speaks of your Google Ads account, for this service it means your Local Services Ads account and your Google Business Profile, which stay in your name.

What you are buying. Local Services Ads Setup, £195, one-off: a check that Google offers Local Services Ads for your trade and area; a Local Services Ads account in your business’s name, on your card, linked to our manager account; your profile, job types, service area, opening hours and photos set up, with your Google Business Profile linked; Google’s screening details (the business check, public liability insurance and any licence your trade requires) prepared and submitted with you; a weekly budget and bidding set; lead alerts to the phone and email you choose; a one-page record of every setting; and a check two weeks after your adverts start that goes through your first leads and adjusts job types, service area and budget. Not included: answering leads, the cost of leads, which you pay to Google, insurance or licences, Google Search campaigns, and ongoing management.

Paying. The fee is paid in full when you sign up, before work starts. Payments are processed by Stripe. Section 4 explains VAT.

When it is done. We complete the setup and submit your screening details within two weeks of receiving both your payment and the access and documents we need. Google’s screening follows; on average it takes three to four weeks, and Google sets its timing. The check follows two weeks after your adverts start.

Screening and results. Google runs the screening and decides whether your business is approved. We cannot guarantee approval, or a number or quality of leads. Google charges you for leads directly; we do not set or receive those charges.

Cancelling and refunds. If you cancel before you have given us access, we refund the fee in full. Once we have access and work has started, the fee is not refundable, including if Google does not approve your business.

20. Business Profile Setup

Business Profile Setup is a one-off service for businesses that do not yet have a Google Business Profile, or cannot get into the one that exists. This section replaces sections 3 to 6 for it; the other sections apply as written. Where section 7 speaks of your Google Ads account, for this service it means your Google Business Profile and the Google account that owns it, which stay in your name.

What you are buying. Business Profile Setup, £49, one-off: a check that your business can have a Business Profile under Google’s rules and that no profile already exists for it, or help to claim, or to request ownership of, one that does; a video call of about 45 minutes in which your Google Business Profile is created with you in your own Google account, with your business name, categories, address or service area, opening hours, phone number, website, a description, your services or products and photographs you supply; Google’s verification started with you on the call; and, once Google has verified the profile, a check that it can be found on Google Search and Google Maps by its name, with a one-page record of the profile. Not included: Google Ads, promoted pins, reviews, Business Profile posts and ongoing management.

Paying. The fee is paid in full when you sign up, before work starts. Payments are processed by Stripe. Section 4 explains VAT.

When it is done. The set-up call takes place within two weeks of payment, at a time you choose. You complete verification yourself, by the method Google chooses, and Google sets how long it takes. The check follows within five working days of Google verifying the profile.

Results. Google decides whether to verify a profile and where it appears in its results. We cannot guarantee a position on Google Search or Google Maps.

Cancelling and refunds. If you cancel before the set-up call, we refund the fee in full. If Google declines to verify your business after the methods it offers have been tried, we refund the fee in full. Otherwise, once the set-up call has taken place, the fee is not refundable.